[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.carmela.cz\/ekonomika-zitrka-monopolisticka-konkurence\/#Article","mainEntityOfPage":"https:\/\/www.carmela.cz\/ekonomika-zitrka-monopolisticka-konkurence\/","headline":"Ekonomika z\u00edt\u0159ka \u2013 monopolistick\u00e1 konkurence","name":"Ekonomika z\u00edt\u0159ka \u2013 monopolistick\u00e1 konkurence","description":"Image obchodn\u00ed zna\u010dky V\u00a0monopolistick\u00e9 konkurenci m\u00e1 ka\u017ed\u00e1 firma svou odli\u0161enou toto\u017enost \u2013 obchodn\u00ed zna\u010dku. Jej\u00ed v\u00fdstupy (zna\u010dkov\u00e9) ch\u00e1pou z\u00e1kazn\u00edci jako n\u011bco jin\u00e9ho, ne\u017e jsou v\u00fdstupy ostatn\u00edch firem ve stejn\u00e9m v\u00fdrobn\u00edm odv\u011btv\u00ed. Nejv\u00edce je to patrn\u00e9 v\u00a0rychle se rozv\u00edjej\u00edc\u00edm odv\u011btv\u00ed balen\u00fdch vod. P\u0159\u00edklad: Pepsi Cola a Coca Cola se staly v\u016fdci na trhu balen\u00fdch vod n\u00e1sledkem […]","datePublished":"2025-03-03","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.carmela.cz\/author\/#Person","name":"carmela.cz\n","url":"https:\/\/www.carmela.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"carmela.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.carmela.cz\/wp-content\/uploads\/img_a303267_w1968_t1513546916.jpg","url":"https:\/\/www.carmela.cz\/wp-content\/uploads\/img_a303267_w1968_t1513546916.jpg","height":0,"width":0},"url":"https:\/\/www.carmela.cz\/ekonomika-zitrka-monopolisticka-konkurence\/","about":["Ekonomika"],"wordCount":396,"articleBody":"\tImage obchodn\u00ed zna\u010dkyV\u00a0monopolistick\u00e9 konkurenci m\u00e1 ka\u017ed\u00e1 firma svou odli\u0161enou toto\u017enost \u2013 obchodn\u00ed zna\u010dku.Jej\u00ed v\u00fdstupy (zna\u010dkov\u00e9) ch\u00e1pou z\u00e1kazn\u00edci jako n\u011bco jin\u00e9ho, ne\u017e jsou v\u00fdstupy ostatn\u00edch firem ve stejn\u00e9m v\u00fdrobn\u00edm odv\u011btv\u00ed. Nejv\u00edce je to patrn\u00e9 v\u00a0rychle se rozv\u00edjej\u00edc\u00edm odv\u011btv\u00ed balen\u00fdch vod.P\u0159\u00edklad: Pepsi Cola a Coca Cola se staly v\u016fdci na trhu balen\u00fdch vod n\u00e1sledkem \u00fa\u010dinn\u00e9ho marketingu. I kdy\u017e je Aquafina (Pepsi) a Dasani (Coke) jen filtrovan\u00e1 m\u011bstsk\u00e1 voda, d\u016fmysln\u00e9 reklamn\u00ed kampan\u011b p\u0159esv\u011bd\u010dily z\u00e1kazn\u00edky, \u017ee tyto zna\u010dkov\u00e9 vody jsou jin\u00e9 a lep\u0161\u00ed ne\u017e stovky jin\u00fdch balen\u00fdch vod.V\u00a0d\u016fsledku tohoto rozli\u0161ov\u00e1n\u00ed v\u00fdrobk\u016f mohou Pepsi a Coke zvy\u0161ovat ceny sv\u00fdch balen\u00fdch vod, ani\u017e by jejich z\u00e1kazn\u00edci p\u0159e\u0161li ke konkuren\u010dn\u00edm firm\u00e1m. Z\u00e1kazn\u00edci jsou dokonce ochotni p\u00e1trat po zna\u010dce.Za reklamu utrat\u00ed ka\u017ed\u00e1 z\u00a0uveden\u00fdch spole\u010dnost\u00ed ro\u010dn\u011b a\u017e 20 milion\u016f dolar\u016f.Z\u00a0uveden\u00e9ho vypl\u00fdv\u00e1, \u017ee rozsah moci monopolisticky konkuren\u010dn\u00ed firmy z\u00e1vis\u00ed na tom, jak \u00fasp\u011b\u0161n\u011b dok\u00e1\u017ee odli\u0161it sv\u016fj produkt od produktu jin\u00fdch spole\u010dnost\u00ed.Reklamn\u00ed bojeVe skute\u010dn\u011b (dokonale) konkuren\u010dn\u00edch odv\u011btv\u00edch soupe\u0159\u00ed firmy na z\u00e1klad\u011b cen.Konkuren\u010dn\u00ed firmy v\u00edt\u011bz\u00ed dosa\u017een\u00edm v\u011bt\u0161\u00ed efektivnosti a nab\u00eddkou sv\u00fdch produkt\u016f za nejni\u017e\u0161\u00ed mo\u017enou cenu.Firmy na nedokonale konkuren\u010dn\u00edch trz\u00edch nesoupe\u0159\u00ed stejn\u00fdm zp\u016fsobem. Nedokonale konkuren\u010dn\u00ed firmy se zapojuj\u00ed do necenov\u00e9 v\u00e1lky.Nejv\u00fdznamn\u011bj\u0161\u00ed formou necenov\u00e9 konkurence je reklama. Nedokonale konkuren\u010dn\u00ed firma pou\u017e\u00edv\u00e1 reklamu ke zv\u00fd\u0161en\u00ed image sv\u00e9ho produktu a t\u00edm ke zv\u00fd\u0161en\u00ed trhu. Reklama je ur\u010dena k\u00a0vytvo\u0159en\u00ed v\u011brnosti zna\u010dce. V\u011brn\u00ed z\u00e1kazn\u00edci budou pravd\u011bpodobn\u011b kupovat stejnou zna\u010dku po celou dobu, dokonce i tehdy, kdy jim konkurenti nab\u00edzej\u00ed t\u00e9m\u011b\u0159 stejn\u00e9 produkty, a to za ni\u017e\u0161\u00ed ceny.Spole\u010dnost, kter\u00e1 se \u00fa\u010dastn\u00ed \u00fasp\u011b\u0161n\u00e9 reklamn\u00ed kampan\u011b, m\u016f\u017ee vytvo\u0159it nesm\u00edrnou hodnotu dobr\u00e9ho jm\u00e9na. Tato hodnota se odraz\u00ed v\u00a0siln\u011bj\u0161\u00ed v\u011brnosti zna\u010dce, nap\u0159\u00edklad v\u011bt\u0161\u00ed popt\u00e1vkou.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ekonomika z\u00edt\u0159ka \u2013 monopolistick\u00e1 konkurence","item":"https:\/\/www.carmela.cz\/ekonomika-zitrka-monopolisticka-konkurence\/#breadcrumbitem"}]}]