[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.carmela.cz\/programy-na-zpracovani-klicovych-slov\/#Article","mainEntityOfPage":"https:\/\/www.carmela.cz\/programy-na-zpracovani-klicovych-slov\/","headline":"Programy na zpracov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov","name":"Programy na zpracov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov","description":"Zaru\u010den\u011b zn\u00e1te Google Adwords. Jak tak\u00e9 ne, kdy\u017e je to nejpou\u017e\u00edvan\u011bj\u0161\u00ed platforma pro vyhled\u00e1v\u00e1n\u00ed tzv. keywords. Mezi podobn\u00e9 pat\u0159\u00ed tak\u00e9 Seznam Sklik, MarketingMiner nebo Collabim. Jejich probl\u00e9m ale je, \u017ee poskytuje pouze syrov\u00e1 data a vy se jimi mus\u00edte slo\u017eit\u011b probrat. S\u00a0t\u00edm mohou pomoci specializovan\u00e9 programy ur\u010den\u00e9 pro clusteraci, tedy t\u0159\u00edd\u011bn\u00ed. Klasifika\u010dn\u00ed anal\u00fdza pom\u00e1h\u00e1 t\u0159em […]","datePublished":"2019-06-12","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.carmela.cz\/author\/#Person","name":"carmela.cz\n","url":"https:\/\/www.carmela.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"carmela.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.carmela.cz\/wp-content\/uploads\/img_a348686_w1968_t1563623459.jpg","url":"https:\/\/www.carmela.cz\/wp-content\/uploads\/img_a348686_w1968_t1563623459.jpg","height":0,"width":0},"url":"https:\/\/www.carmela.cz\/programy-na-zpracovani-klicovych-slov\/","about":["Www"],"wordCount":414,"articleBody":"Zaru\u010den\u011b zn\u00e1te Google Adwords. Jak tak\u00e9 ne, kdy\u017e je to nejpou\u017e\u00edvan\u011bj\u0161\u00ed platforma pro vyhled\u00e1v\u00e1n\u00ed tzv. keywords. Mezi podobn\u00e9 pat\u0159\u00ed tak\u00e9 Seznam Sklik, MarketingMiner nebo Collabim. Jejich probl\u00e9m ale je, \u017ee poskytuje pouze syrov\u00e1 data a vy se jimi mus\u00edte slo\u017eit\u011b probrat. S\u00a0t\u00edm mohou pomoci specializovan\u00e9 programy ur\u010den\u00e9 pro clusteraci, tedy t\u0159\u00edd\u011bn\u00ed.\t\tKlasifika\u010dn\u00ed anal\u00fdza pom\u00e1h\u00e1 t\u0159em typ\u016fm lid\u00ed, a to obsahov\u00fdm market\u00e9r\u016fm, PPC a SEO specialist\u016fm. D\u00edky nim p\u0159esn\u011b v\u011bd\u00ed, na kter\u00e1 slova se soust\u0159edit, jak\u00e1 t\u00e9mata maj\u00ed lid\u00e9 nejrad\u011bji a co nejv\u00edc vyhled\u00e1vaj\u00ed. Pod\u00edvejme se na n\u011bkolik n\u00e1stroj\u016f, kter\u00e9 usnad\u0148uj\u00ed pr\u00e1ci a \u0161et\u0159\u00ed \u010das.\t\u00a0\tMarketingMiner\tZa\u010dn\u011bme ji\u017e zm\u00edn\u011bn\u00fdm MarketingMinerem. Ten v\u00e1m krom\u011b surov\u00fdch dat nab\u00edz\u00ed tak\u00e9 mo\u017enost automatick\u00e9 kategorizace. Dok\u00e1\u017ee t\u0159\u00eddit vlastn\u00ed v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed, ale tak\u00e9 do n\u011bj m\u016f\u017eete vlo\u017eit nap\u0159\u00edklad data z\u00a0Excelu, pokud je tam m\u00e1te ulo\u017een\u00e9. V\u00a0tomto p\u0159\u00edpad\u011b ale zvl\u00e1dne zpracovat maxim\u00e1ln\u011b 1000 kl\u00ed\u010dov\u00fdch slov b\u011bhem jednoho zpracov\u00e1n\u00ed.\t\u00a0\tAutomatick\u00e1 kategorizace je zajist\u00e9 \u0161ikovn\u00fd n\u00e1stroj, ale dok\u00e1\u017ee rozpoznat pouze n\u011bkter\u00e9 kategorie. Pokud tedy m\u00e1te sv\u00e9 specifick\u00e9, bude pro v\u00e1s lep\u0161\u00ed zvolit si ru\u010dn\u00ed postup. Pokud se ale rozhodnete pro tento program, tak m\u00e1te \u0161t\u011bst\u00ed. Vytvo\u0159il ho Filip Podstavec, tak\u017ee m\u00e1 i \u010deskou variantu.\t\tExcel\u00e1k\tTato forma klasick\u00e9ho Excelu byla vytvo\u0159ena speci\u00e1ln\u011b pro t\u0159\u00edd\u011bn\u00ed kl\u00ed\u010dov\u00fdch slov. A je skv\u011bl\u00fd nejen k\u00a0zaps\u00e1n\u00ed, ale tak\u00e9 vylu\u010dov\u00e1n\u00ed keywords. Jak n\u00e1zev napov\u00edd\u00e1, jedn\u00e1 se o roz\u0161\u00ed\u0159en\u00ed pro MS Excel. Pro jejich u\u017eivatele je to ide\u00e1ln\u00ed volba, proto\u017ee prakticky pracujete s\u00a0klasick\u00fdmi tabulkami a nemus\u00edte zn\u00e1t \u017e\u00e1dn\u00fd slo\u017eit\u00fd programovac\u00ed jazyk.\t\u00a0\tNav\u00edc nejste nijak omezeni ani p\u0159ednastaven\u00fdmi hodnotami a m\u016f\u017eete si zvolit \u010di p\u0159id\u00e1vat vlastn\u00ed sloupce podle pot\u0159eby. Tento n\u00e1stroj je dokonal\u00fd pro jedince, kte\u0159\u00ed pot\u0159ebuj\u00ed ru\u010dn\u011b kategorizovat a necht\u011bj\u00ed se u\u010dit s\u00a0nov\u00fdm, slo\u017eit\u011bj\u0161\u00edm programem. A\u0165 se rozhodnete pro automat \u010di ru\u010dn\u00ed pr\u00e1ci, tyto a podobn\u00e9 platformy v\u00e1m velmi pomohou se ve v\u0161em vyznat a pracovat na projektech efektivn\u011bji.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Programy na zpracov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov","item":"https:\/\/www.carmela.cz\/programy-na-zpracovani-klicovych-slov\/#breadcrumbitem"}]}]